November 23, 2020
The pursuit of youthful looking skin is old hat for many women in Asia, however, it is becoming increasingly important among men as well. Demand for natural and organic products in Asia is also increasing exponentially. According to the Singapore Economic Development Board, 69 percent of Southeast Asian consumers prefer products made with fresh, natural and/or organic ingredients such as argan oil and detoxifying agents.
Stepan Company monitors these trends around natural, safe, mild, sustainable, concentrated and easy-to-use solutions for the personal care market first-hand. Utilizing our broad portfolio, Stepan has curated four inspirational formulations to help personal care and beauty formulators meet these consumer demands.
Stepan’s men’s grooming formulations: