Formulate in Real-Time with Stepan Company’s Virtual Reality Experience at FCE Cosmetique 2017 in São Paulo, Brazil

Brazil Lab from VRStepan Company will be exhibiting at FCE Cosmetique 2017, May 23 – 25 at the São Paulo Expo in São Paulo, Brazil. Stepan’s booth will feature a virtual reality experience, allowing visitors the opportunity to formulate a shampoo, a hair conditioner or a liquid soap in a virtual environment, as if they were in Stepan’s R&D lab in São Paulo.

Ingredients they will be able to work with “virtually” include:

For the shampoo:
    AMPHOSOL® CDB Special

For the hair conditioner:

For the liquid soap:
    BIO-TERGE® AS-40

Brazil virtual lab techIn addition to the booth, Stepan will have a lounge where participants can connect to Stepan’s Virtual Lab in São Paulo where they can speak with the technical service team and check on their formulations in real-time. The lounge also will have a Sensory Bar for demonstrations of formulated products made with STEPAN MILD® GCC, STEPAN MILD® L3, Stepan’s structured liquid technology, among others.

Visit Stepan at Booth 572B (Hall N) and the Stepan lounge in Mezzanine F. To find out more about our Personal Care offerings, visit